What are hybrid events?
As society reopens, organizers are already anticipating a return to physical events. At the same time, many don’t want to lose access to the wider audience and sponsor pool they had access to virtually.
Enter hybrid events, which have both a physical and an interactive virtual component. A successful hybrid event requires both engagement and active participation from your virtual audience — you need to find a way to help them experience the event right alongside the physical attendees.
How can you host relevant & engaging content?
While it's essential that your audiences can connect in some way, don't force interaction if it's unnecessary.
You can host separate sessions for your different audiences, and instead use something like an event networking tool to facilitate 1:1 meetings between your attendees.
How can I improve session attendance & event satisfaction?
Communicating early and often about how attendees can join and participate in your event will be key. Our data shows that engagement rates are 20% higher on average when organizers create and follow a strong communications plan.
