Brella and Swoogo Partner for Optimized Event Experiences

Strategic partnership 🤝

Event applications have aggressively developed over the past few years, and as a result of that development, apps have evolved from optional extras to essential tools for event leaders and attendees alike.

Brella's evolution has gone from being a unique networking application focusing on driving value through engagement to being a complete, premium event application that goes well-beyond the networking element. However, in the modern day of event technology, the ecosystem and challenges go beyond the event app. 

Today, we are happy to announce our strategic partnership with Swoogo to optimize attendee experiences pre-, during-, and post-event. 

Swoogo is redefining event management with customization and flexibility. Creating unified, personalized experiences for event attendees is what makes Swoogo so powerful. Pre- and post-event, Swoogo’s flexibility, design capabilities, and reporting translate directly into attendee sentiment.

To borrow Mike Konowitz, Vice President of Digital Solutions and Production at CyberRisk Alliance, "The Swoogo and Brella partnership is something that just makes sense!".

Revolutionizing Workflows with Advanced Integration

Together, Swoogo and Brella offer a comprehensive solution that optimizes every phase of event planning and execution.

• Seamless Integration:

Never repeat a task. With Swoogo and Brella’s advanced integration, the event details you build in Swoogo are sent directly to Brella, so you never enter data twice. From your registrants and agenda to speakers and sponsors, everything that happens in Swoogo happens in Brella, too. 

• Enhanced Attendee Engagement:

With Brella’s AI-driven matchmaking and engagement features, great attendee experience extends off the page and onto the event floor. Use your Swoogo registrant lists to power your Brella networking, then let Brella’s AI matchmaking do the rest. 

• Comprehensive Data & Insights:

Collect and analyze crucial data points from both platforms to gain deeper insights into attendee behavior, event performance, and overall success metrics. From there, use our easy reporting features or connect your favorite CRM for event insights at your fingertips. 

How it works

Utilize Swoogo’s customizable registration forms, marketing tools, and event logistics management to plan and promote your event. Integrate with Brella to set up AI-powered matchmaking features that connect attendees based on their interests and objectives.

Enhance the live event experience with Brella’s intuitive mobile app, offering real-time schedule updates, interactive sponsor booths, live stories, and seamless networking opportunities. Swoogo’s platform ensures smooth check-ins, session management, and on-site logistics.

Leverage powerful analytics and reporting tools from both Swoogo and Brella to measure event success, attendee engagement, and sponsor ROI. Use these insights to refine future events and demonstrate value to stakeholders.

Ultimately, we know the most important thing an integration can be is easy: that’s why Brella is our partner of choice for conferences, meetings, and field marketing events. 

With two turnkey solutions combined, there’s no limit to the attendee experience you can build. 📈

Read more about using Brella with Swoogo here  

About Swoogo

Swoogo is an industry-leading event management software that provides flexible, customizable solutions for in-person, digital, and hybrid events. With a focus on user-friendly design and powerful integrations, Swoogo empowers event planners to create impactful experiences effortlessly. For more information, visit Swoogo’s website.